Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Foray for Make America Great Again
Britain's shortest-serving prime minister, began the first edition of her YouTube show with a pledge to reveal "those with ill intent" attempting to weaken Britain, the US and Europe. She explained she would uncover how an "international network of leftists function to weaken the democratic process and the will of the people."
"We're going to look at the political movement of Donald Trump and observe how it can be accomplished in Britain," the former PM stated. "We'll be talking to the prominent voices of the Make America Great Again campaign."
Before the program's debut, there was one particularly enthusiastic supporter. "This represents the dawn of a kind of revolution," said John Solomon. His media outlet Just the News will host the ex-PM's new broadcasts.
Forging Alliances in the Maga-Verse
Compatriot supporters, featuring a counselor supportive of Reform, assisted in her set up the Liz Truss Show. Its staging is adequate, though simple. The show has attracted a subscriber base of 10k in her debut week and her premiere achieved tens of thousands of views in that timeframe.
It is a modest start, but in making common cause with the journalist, she is being thrust into a mature right-wing media network producing and amplifying Make America Great Again themes. Its obsessions include accusations of information control by the traditional news outlets and a desire to dismantle a so-called administrative state – a force that she attributes her downfall to for the abrupt termination of her short and troubled leadership.
"Just the News is not widely recognized outside of the pro-Trump media sphere, but it does have gravitas there, primarily thanks to Solomon, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even interviewed Donald Trump," said Professor Alex Hinton, who has analyzed the Trumpist political wave.
A Contentious Ally
The former PM's foray to bring American conservative media to Britain has aligned her more closely to controversial figures such as John Solomon.
He founded his media outlet in the wake of criticism after he was accused of pushing misleading narratives about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about the former US ambassador to the region.
His claims were echoed throughout the conservative press, with Solomon serving as a regular guest on the widely-watched Fox News show. Donald Trump boosted his stories.
He wrote the Ukraine claims in a set of articles for the political newspaper the Hill, after having been re-designated as an opinion writer after colleagues complained over his articles. His narratives were central in the then-president's request for the Ukrainians to probe Hunter Biden and his father in 2019. These actions culminated in impeachment proceedings against Trump. The Senate later found not guilty the commander-in-chief.
Not long after the journalist departed the Hill in October 2019, the publication announced it was carrying out a review of his reporting about the Ukraine issue. It found Solomon had relied on questionable informants and noted he "failed to identify important details about primary contacts in Ukraine, such as the detail that they had been formally accused or were under investigation."
Becoming Part of the Sphere
The journalist's personal TV and radio guest spots are a example of the political media environment Truss is becoming part of. Solomon mentioned his backing of Truss's project on a program he presents on Real America's Voice, a political media platform that is the base for the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already hosted Steve Bannon on one of her first podcasts.
By partnering with the journalist and his outlet, Truss has become a niche participant in a broader ecosystem of pro-Trump platforms that frequently amplify each other's content.
His personal broadcasts have repeatedly hosted figures such as Mike Benz, a political voice whose criticism of USAID was used by the X owner as reasoning behind dismantling the international development organization.
A Global Media Play
Although the former PM's unnatural presentation and career difficulties have drawn derision in Britain, certain American analysts are taking seriously her bid to rebrand as a British branch of the Make America Great Again press.
"One must regard individuals such as her seriously, although you may not want to take them literally," stated Rob Flaherty, who served in the Obama White House.
"You saw how in the last election cycle the former president used that alternative press to disseminate his views. Certainly that network transmits and affects discourse internationally. It seems relatively clear to me that the environment in the UK are akin to what allowed this alternative media ecosystem to prosper in the US."
Alan Finlayson, said the digital right-wing media sphere was already exerting influence in Britain.
"Digital media is borderless," he said. "There's a kind milieu within which stuff flows – on occasion appearing in harsh versions and other times more moderately – but which is interlinked."
Professor Hinton said the expansion of the internet-based right wing in the United Kingdom recently meant the "chance to have a growing impact is substantial."
A Transatlantic Ambition
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